Friday, January 27, 2012

Taking Your Law Practice Social

by Elizabeth Kramer

If you're an attorney out on your own or working in a small firm, you might be wondering if there's any possible way to compete with some of the "megafirms" out there that can pump massive amounts of money into advertising and marketing. Luckily, thanks to social networking, the playing field has been made a little bit more level. Sure, the big firms will still be able to flood the market with their message, but the good news is that if your message is unique enough and properly presented, your legal practice can attract widespread attention.

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Thursday, December 1, 2011

The Key to Success in Legal Marketing

by Susan Avsec

It's not about you; it's about them.

Over the last decade, law firms have had to evolve from being legal service providers to becoming value providers due in large part to the demands of its customers – in-house counsel. In response, law firms’ marketing efforts have transitioned.

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Wednesday, July 27, 2011

Modern Employment Law [Part 2]

by Greg R. Mansell

Continued from Part 1: Technology, GINA & E-Verify

Social Media and Networking

Perhaps the largest issue facing employment law today is the affect of social media and networking sites on employers and employees. The boom of social media from MySpace, to Twitter and Facebook, to more professionally focused sites like LinkedIn, creates many opportunities and access to information for employers and employees; however, these sites also create risk and liability.

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Monday, July 25, 2011

4 Reasons Every Attorney Should Present Live CLE Seminars

by Abigail Cella, Esq.

I enjoyed presenting at the 6th Annual Sterling Education Services Landlord-Tenant Law seminar held on July 13, 2011 in Indianapolis, IN. I decided to join the faculty for this seminar in order to

  1. Share my seven years of knowledge and experience in the area of real estate litigation, 
  2. Gain additional knowledge in the area, 
  3. Network with other lawyers and individuals involved in landlord-tenant matters and 
  4. Obtain continuing legal education credits.
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Friday, July 1, 2011

An Insider's Guide to Sterling Seminars

Please let me introduce myself, I am Elizabeth Kramer and I have been with Sterling Education Services since March of 2007. For the past few years, I have been Sterling's Marketing Coordinator. Before that, I worked in almost every department here, learning a lot about what we do and how we do it.

When I was hired, my new boss told me that it would be hard to understand the nature of the business until I worked here awhile, and boy, was he right. Over the last four years I have tried to describe to family and friends what exactly we do and what exactly my part is in the process, but I am frequently met with confused looks. I think, just maybe, my husband has some grasp of how I spend my days, but a good friend of mine once confessed that she has no idea what I really do.

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